Study overseas, acquiring new skills, and travel have emerged as the most sought after career attributes for urban Indian students, says the study done by TCS. Nearly one out of 10 people on the planet are under 25 years old and living in India. Hence, what this Gen YRI does, thinks and aspires for, gives insights to all those who aim to engage them.
Publishing boom in India has opened the floodgates for English writers from Pakistan, Afghanistan and Bangladesh according to the article “Written by Pakistanis, Bangladeshis, but made in India” in Calcutta News Net. With rising middle class, India offers a large and growing market for authors from neighboring countries.
English is the lingua-franca for globalization. If India has to clock 9% annual growth in its GDP, English needs to be central in education of Gen YRI. There will be an increasing demand for multi-lingual speakers by corporate India according to Times of India article “English for Progress”.
Hillary Clinton, Secretary of State for US currently visiting India joined with Aamir Khan in a conference on Education at St. Xavier’s college at Mumbai. They found a common ground in challenging bright youth to take care of millions of Indian citizens that falling behind.
According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.