Young and Restless India » Media

‘Y Not’ – Voice of the Next Generation

Raj — Sat, 12 Sep 2009 01:13:48 +0000

CNN-IBN, India’s No.1 English News Channel presents ‘Y Not’ – a show that will strive to motivate and provide a forum to young India to question and discuss the issues that matter to them. ‘Y Not’ will be the platform for the youth to voice their opinions through debates on current issues like moral policing, drug abuse, education, racism, women security, ragging, gay rights and so on. The show will break all taboos on the topics that are normally brushed under and will be current in content, questioning and analysing in its slant and irreverent in its attitude and style.

The show will pick a current issue and scrutinize it by eloquent, opinionated young people. It will also showcase young achievers who are creators of their own leanings from all lengths of life from across the country.

CNN IBN also has couple of other programs like ‘Young Turks’ and ‘Gen Next‘ that cashes on the ‘young and restless’ India

What Google’s Orkut tells about Gen-YRI

Raj — Wed, 26 Aug 2009 01:43:10 +0000

“Orkut is the number one web property in India with over 17 million active users that comprise 48 per cent of India’s online population. Therefore it is no surprise when everyone refers to Orkut to comprehend the dominant trends in the Indian way of life,” says Rahul Kulkarni, product manager, Google India in the article titled “Young India says stylish ‘Jai Ho’: Orkut Zeitgeist”. “While different people find different things to do on the web, the list of the top Orkut communities (based on popularity) is the best representation of the unique ways in which Indian users are mining the Internet and social networks,” he concludes.

Google did the survey that looks at how people are using Orkut communities to forge bonds, to express themselves, to come together around causes and topics that excite them or simply to share their creative pursuits with a wider audience.

What did Google find about Gen-YRI? According to Google, young India remains patriotic; being ’stylish’ is a growing priority too! It also said the stock market is growing in appeal for the young traders while football catches up with cricket. And, interestingly, Bollywood seems to be losing to Tollywood. Another aspect is the gender discrimination is weakening as both men and women actively engage in discussions. Everyone loves to ‘chat’ but ‘photo’ sharing and comments are the new fad.

The top advertisers on the website include FMCG, education, telecom and banking and financial services companies, whose target audience is the young population in the country according to Economic Times article reporting on the same survey titled “Fashion Patriotism and Chocolate high on Orkut India“.

India 14th largest Advt. market

Raj — Thu, 16 Jul 2009 00:45:56 +0000

According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.

The agency has downgraded its global ad growth forecast for 2009 to -8.5 per cent, from -6.9 per cent in April after the first quarter figures this year came in below forecasts. Not every market is in decline this year, though.

China is predicted to grow 5.4 per cent this year overtaking the UK to become the world’s fourth largest ad market.
The agency claims the global downturn in advertising is approaching its lowest point. While North America is expected to suffer a third year of decline into 2010 and Western Europe stagnates, the rest of the world should return to growth in 2010.

Metamorphosis of Nandan Nilekani’s book into TV Show

Akshata — Thu, 25 Jun 2009 21:01:07 +0000

I was excited to know that Nandan Nilekani outsourcing guru and co-founder of Infosys is going to co-host along with CNBC-TV18’s Shireen Bhan a weekly series discussing everything from India’s infrastructure to India’s role in Globalization. After writing the best seller ‘Imagining India‘, he is using TV to further his vision of India. The Imagining India select panel will include business professionals, venture capitals, economists, writers and sociologists.

Thomas Friedman highlighting Nandan Nilekani’s unique skill has said “Seattle has Bill Bangalore has Nandan. What makes Nilekani unique? For me it comes down to one phrase: great explainer”. No wonder Nandan is taking his communication skill to the airways. To know more about the Imagining India Series please click here.

Bill Gates of Microsoft resigned from his Chairmanship to take on a bigger social responsibility to conquer AIDS and Malaria in the world. Nandan Nilekani resigned today as a co-chairman of Infosys to be appointed by Prime Minister Manmohan Singh to head a new agency as Chairman of Unique Identification Authority of India. Nandan is donning many hats being economist, entrepreneur, socialist, mentor, and above all a socially responsible citizen of India.

URI Young Leaders Conference

Akshata — Thu, 18 Jun 2009 20:57:23 +0000

URI (United Religions Initiative), India chapter had a conference for the Young Leaders. Check out the video. These are India’s future leaders.