Media
Young MPs face to face with Young Indians
CNN IBN has hosted the program called ‘Youngisthan’ where they invited the young MPs to face questions from young individuals. The MPs had to tackle very tough questioning by the youth. Click on Continue Reading to watch the video.
Music Breathes in Indian Youth
Article published at WebWire reveals a survey that music is particularly close to the hearts and minds of the young in India. Indian youth scored 83% the highest percentage in South Asia compared to Philippines (80%), Vietnam (77%), China (69%) and Indonesia (65%).
87 % Indian youth make researched purchase
A Beta Life Youth, a new study exploring the trends amongst the tech-savvy youth, shows that unlike Europe, where the youth associate a brand with a mere label or logo, the Indian youth perceive a brand as a trend that offers them dependability and helps them to “choose the right thing”.
Facebook in Indian Language
Facebook is planning on having a version in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam. Right now Facebook has 200 million users. By including more Indian languages they expect to bring in more users.
Read more here.
TV and Youth Product Branding
A new study, exploring trends among tech-savvy 12- to 24-year-olds in the U.K., U.S., Germany, India and Japan, reveals that TV is still the most effective medium for marketers targeting young people. This global survey reports that 1 in 4 people claim they first see or hear of brands or products through TV advertisement, and [...]
