Warning: Cannot modify header information - headers already sent by (output started at /home/content/i/t/s/itstrategyblog/html/YoungAndRestlessIndia/wp-content/plugins/wp-cache/wp-cache-phase1.php:2) in /home/content/i/t/s/itstrategyblog/html/YoungAndRestlessIndia/wp-includes/feed-rss2.php on line 8
Young and Restless India » Social Networking http://youngandrestlessindia.com Magazine that has the pulse on Gen YRI (Young, Restless Indians) Sat, 20 Feb 2010 19:33:39 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 What Google’s Orkut tells about Gen-YRI http://youngandrestlessindia.com/what-google%e2%80%99s-orkut-tells-about-gen-yri/ http://youngandrestlessindia.com/what-google%e2%80%99s-orkut-tells-about-gen-yri/#comments Wed, 26 Aug 2009 01:43:10 +0000 Raj http://youngandrestlessindia.com/?p=267 “Orkut is the number one web property in India with over 17 million active users that comprise 48 per cent of India’s online population. Therefore it is no surprise when everyone refers to Orkut to comprehend the dominant trends in the Indian way of life,” says Rahul Kulkarni, product manager, Google India in the article titled “Young India says stylish ‘Jai Ho’: Orkut Zeitgeist”.  “While different people find different things to do on the web, the list of the top Orkut communities (based on popularity) is the best representation of the unique ways in which Indian users are mining the Internet and social networks,” he concludes.

Google did the survey that looks at how people are using Orkut communities to forge bonds, to express themselves, to come together around causes and topics that excite them or simply to share their creative pursuits with a wider audience.

orkut_logoWhat did Google find about Gen-YRI? According to Google, young India remains patriotic; being ’stylish’ is a growing priority too! It also said the stock market is growing in appeal for the young traders while football catches up with cricket. And, interestingly, Bollywood seems to be losing to Tollywood. Another aspect is the gender discrimination is weakening as both men and women actively engage in discussions.  Everyone loves to ‘chat’ but ‘photo’ sharing and comments are the new fad.

The top advertisers on the website include FMCG, education, telecom and banking and financial services companies, whose target audience is the young population in the country according to Economic Times article reporting on the same survey titled “Fashion Patriotism and Chocolate high on Orkut India“.

]]> http://youngandrestlessindia.com/what-google%e2%80%99s-orkut-tells-about-gen-yri/feed/ 0 URI Young Leaders Conference http://youngandrestlessindia.com/uri-young-leaders-conference/ http://youngandrestlessindia.com/uri-young-leaders-conference/#comments Thu, 18 Jun 2009 20:57:23 +0000 Akshata http://youngandrestlessindia.com/?p=140 URI (United Religions Initiative), India chapter had a conference for the Young Leaders.  Check out the video.  These are India’s future leaders.

]]> http://youngandrestlessindia.com/uri-young-leaders-conference/feed/ 0 Facebook in Indian Language http://youngandrestlessindia.com/facebook-in-indian-language/ http://youngandrestlessindia.com/facebook-in-indian-language/#comments Tue, 12 May 2009 21:48:31 +0000 Raj http://youngandrestlessindia.com/?p=38 Facebook is planning on having a version in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam.   Right now Facebook has 200 million users.  By including more Indian languages they expect to bring in more users.

Read more here.

]]> http://youngandrestlessindia.com/facebook-in-indian-language/feed/ 0