Young and Restless India » TV

‘Y Not’ – Voice of the Next Generation

Raj — Sat, 12 Sep 2009 01:13:48 +0000

CNN-IBN, India’s No.1 English News Channel presents ‘Y Not’ – a show that will strive to motivate and provide a forum to young India to question and discuss the issues that matter to them. ‘Y Not’ will be the platform for the youth to voice their opinions through debates on current issues like moral policing, drug abuse, education, racism, women security, ragging, gay rights and so on. The show will break all taboos on the topics that are normally brushed under and will be current in content, questioning and analysing in its slant and irreverent in its attitude and style.

The show will pick a current issue and scrutinize it by eloquent, opinionated young people. It will also showcase young achievers who are creators of their own leanings from all lengths of life from across the country.

CNN IBN also has couple of other programs like ‘Young Turks’ and ‘Gen Next‘ that cashes on the ‘young and restless’ India

India 14th largest Advt. market

Raj — Thu, 16 Jul 2009 00:45:56 +0000

According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.

The agency has downgraded its global ad growth forecast for 2009 to -8.5 per cent, from -6.9 per cent in April after the first quarter figures this year came in below forecasts. Not every market is in decline this year, though.

China is predicted to grow 5.4 per cent this year overtaking the UK to become the world’s fourth largest ad market.
The agency claims the global downturn in advertising is approaching its lowest point. While North America is expected to suffer a third year of decline into 2010 and Western Europe stagnates, the rest of the world should return to growth in 2010.

Metamorphosis of Nandan Nilekani’s book into TV Show

Akshata — Thu, 25 Jun 2009 21:01:07 +0000

I was excited to know that Nandan Nilekani outsourcing guru and co-founder of Infosys is going to co-host along with CNBC-TV18’s Shireen Bhan a weekly series discussing everything from India’s infrastructure to India’s role in Globalization. After writing the best seller ‘Imagining India‘, he is using TV to further his vision of India. The Imagining India select panel will include business professionals, venture capitals, economists, writers and sociologists.

Thomas Friedman highlighting Nandan Nilekani’s unique skill has said “Seattle has Bill Bangalore has Nandan. What makes Nilekani unique? For me it comes down to one phrase: great explainer”. No wonder Nandan is taking his communication skill to the airways. To know more about the Imagining India Series please click here.

Bill Gates of Microsoft resigned from his Chairmanship to take on a bigger social responsibility to conquer AIDS and Malaria in the world. Nandan Nilekani resigned today as a co-chairman of Infosys to be appointed by Prime Minister Manmohan Singh to head a new agency as Chairman of Unique Identification Authority of India. Nandan is donning many hats being economist, entrepreneur, socialist, mentor, and above all a socially responsible citizen of India.

Young MPs face to face with Young Indians

Raj — Thu, 11 Jun 2009 02:34:33 +0000

CNN IBN has hosted the program called ‘Youngisthan’ where they invited the young MPs to face questions from young individuals. The MPs had to tackle very tough questioning by the youth. For more videos go here.

87 % Indian youth make researched purchase

Raj — Fri, 22 May 2009 01:51:51 +0000

A Beta Life Youth, a new study exploring the trends amongst the tech-savvy youth, shows that unlike Europe, where the youth associate a brand with a mere label or logo, the Indian youth perceive a brand as a trend that offers them dependability and helps them to “choose the right thing”.

The survey was conducted on behalf of MTVNI, Nokia, 20th Century Fox, Fox Mobile Group and Channel 4. It was conducted between September and December 2008 in the UK, the US, Germany, India and Japan, amongst 8,000 technology embracing 12-24 year olds.

It aimed to understand how technology has impacted the social lives of young people globally, and explores how these lifestyle changes affect their relationships with friends, family, entertainment media, communication technologies, advertising and brands.

The Indian youth not only favour certain brands, they talk about them (two in three discuss a brand a ‘lot’) and make researched purchases, too. Almost 87 per cent of the Indian youth (as against only 80 per cent in Germany) make a researched purchase.