Young and Restless India » Survey

Young Indian Men Shaving Off Mustaches

Raj — Sat, 20 Feb 2010 19:33:39 +0000

According to Washington Post article “New generation of men in India shaving off mustaches“ a survey found that 72 percent of the women who responded in Mumbai and 83 percent of those surveyed in the southern city of Chennai said they were more likely to want to kiss a cleanshaven man. The numbers were similar in New Delhi, India’s capital, and in the eastern city of Kolkata, often seen as a center of tradition.

The number of women rejecting facial hair appeared to surprise many Indian cultural commentators. Indian women’s magazines have printed letters to the editor saying how happy they are that the great Indian mustache may be trimmed, a sentiment that many young women here say they agree with. “The mustache represents all the aspects of old India — the corruption, the baddie cop in an old film, the government job for life — that the young generation want to leave behind,” said Richard McCallum a pogonologist, or student of facial hair. “Besides, no one wants to look like their parents.”

Young Indians Are Reshaping Corporate Information Technologies

Raj — Fri, 12 Feb 2010 02:22:10 +0000

Accenture survey finds that companies and organizations in China and India stand to capture a global competitive advantage on the strength of young workers and students, who are the world’s most intensive users of corporate information technology.

The research, based on a survey of more than 5,000 students and young workers in 13 countries around the world, found that the technology practices of new hires and students from the “Millennial” generation in China and India– those between the ages of 14 and 27 — have leapfrogged their counterparts elsewhere in the world, especially in much of Western Europe, where many Millennials feel that technology consumes too much time.

Millennials in the Americas (Brazil, Canada, and the United States) and Asia-Pacific (Japan and Australia), meanwhile, have positive perceptions of technology, but not at the same level as young people in China and India. When it comes to adopting new technologies, the survey found that borders don’t matter. Regardless of country, Millennials are clearly jumping the boundaries of corporate IT. They expect to use their own technology and devices rather than those supplied by their employers, according to the research. Even e-mail usage is changing.

About Half the Youth Surf the Net using Mobile Phone

Raj — Fri, 11 Sep 2009 01:34:21 +0000

Silicon India article title “57 percent of Indian youth surf internet on mobile” points to a survey conducted by InMobi, about 57 percent youngsters in India surf the internet on their mobile phones, and close to one-third of the respondents get engage in the advertisements.

The results also showcased popular websites browsed on the mobile phones, as 54.7 percent went for search engines, 51.3 percent for news, 31.6 percent went on social networking sites, 13.7 percent used net banking, 8.5 percent for gaming sites, 5.1 percent on e-books, 3.4 percent on academic sites and 2.4 percent on matrimonial sites.

Among the surveyed, 20 percent of the web surfers are the working class with mobile phones, 38 percent are from the lower middle class and 42 percent are from the upper middle class.

What Google’s Orkut tells about Gen-YRI

Raj — Wed, 26 Aug 2009 01:43:10 +0000

“Orkut is the number one web property in India with over 17 million active users that comprise 48 per cent of India’s online population. Therefore it is no surprise when everyone refers to Orkut to comprehend the dominant trends in the Indian way of life,” says Rahul Kulkarni, product manager, Google India in the article titled “Young India says stylish ‘Jai Ho’: Orkut Zeitgeist”. “While different people find different things to do on the web, the list of the top Orkut communities (based on popularity) is the best representation of the unique ways in which Indian users are mining the Internet and social networks,” he concludes.

Google did the survey that looks at how people are using Orkut communities to forge bonds, to express themselves, to come together around causes and topics that excite them or simply to share their creative pursuits with a wider audience.

What did Google find about Gen-YRI? According to Google, young India remains patriotic; being ’stylish’ is a growing priority too! It also said the stock market is growing in appeal for the young traders while football catches up with cricket. And, interestingly, Bollywood seems to be losing to Tollywood. Another aspect is the gender discrimination is weakening as both men and women actively engage in discussions. Everyone loves to ‘chat’ but ‘photo’ sharing and comments are the new fad.

The top advertisers on the website include FMCG, education, telecom and banking and financial services companies, whose target audience is the young population in the country according to Economic Times article reporting on the same survey titled “Fashion Patriotism and Chocolate high on Orkut India“.

Gen-YRI aspires to be a global citizen

Raj — Thu, 30 Jul 2009 01:06:05 +0000

Study overseas, acquiring new skills, and travel can be classified as ‘Indian Dream’ for the new breed of urban Indian students in a study done by TCS. You can read more about the study in the article titled “For Gen Next, it’s study overseas, skills and travel”.

Nearly one out of 10 people on the planet are under 25 years old and living in India. Hence, what this Gen-YRI does, thinks and aspires for, gives insights to all those who aim to engage them. With that in mind, TCS has conducted survey dubbed generation Web 2.0 survey reached out to 14,000 high school students in 12 cities to capture the pulse of the Indian youth with a focus on career ambitions and technology habits.

The findings by TCS survey is categorized into four buckets (read about it here)

The Globetrotter: Today’s students continue to express a strong desire to be mobile like previous generations. This generation has global ambitions and wants to study and work abroad. However, a growing confidence in the economic future in India is also reflected in the survey as many students want bring skills back to India and put them to use in India.
The Gadgetphile: Students from both metros and mini-metros who love gadgets and aspire to have the latest products available.
The Nation-Builder: Along with the career the younger Indians want to travel, learn new skills, experience interesting. They also want to branch out of the traditional career choices and going for some new options like gaming and animation. They prefer to work for Indian companies compared international MNCs.
The Social networker: Gen-YRI is getting to be a consummate Social Networker and is likely to have as many online friends as real ones. Interesting this is that these friendships go beyond the traditional boundaries of gender, caste, and geographies. The Youth is willing to communicate with anyone and everyone as long as they have the same interests.