Election 2009
87 % Indian youth make researched purchase
A Beta Life Youth, a new study exploring the trends amongst the tech-savvy youth, shows that unlike Europe, where the youth associate a brand with a mere label or logo, the Indian youth perceive a brand as a trend that offers them dependability and helps them to “choose the right thing”.
More Young MPs this Election
According to Times of India Article, titled More Young MPs in new Lok Sabha, there are 79 members aged less than 40 years. Lok Sabha has a higher number of under-40 members compared with the last. The representation of women members has crossed the 10% mark for the first time in Indian history. However, this [...]
Lessons Learnt from this Election
Now that the election results are out, Financial Times opinion at FT.com list the meaning of surprising strong showing by Congress. The article notes 7 lessons that can be learnt from this election results. I will note 3 that are relevant here.
‘One Billion Voters’ campaign
Janagraha, a non-profit organization based in Bangalore has teamed up with several companies to launch a campaign called ‘One Billion Voters’. Goal it to mobilize and persuade India’s politically apathetic middle-class youth to vote in 2009’s month-long general elections. In 2004, the last general election, national turnout was 58 per cent, but in urban areas [...]
Who will be India’s next PM?
Check out the debate on who will be the India’s next Prime Minister at a blog at Reuters.
