Marketing
About Half the Youth Surf the Net using Mobile Phone
Silicon India article title “57 percent of Indian youth surf internet on mobile” points to a survey conducted by InMobi, about 57 percent youngsters in India surf the internet on their mobile phones, and close to one-third of the respondents get engage in the advertisements.
What Google’s Orkut tells about Gen-YRI
Google did the survey that looks at how people are using Orkut communities to forge bonds, to express themselves, to come together around causes and topics that excite them or simply to share their creative pursuits with a wider audience.
India 14th largest Advt. market
According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.
87 % Indian youth make researched purchase
A Beta Life Youth, a new study exploring the trends amongst the tech-savvy youth, shows that unlike Europe, where the youth associate a brand with a mere label or logo, the Indian youth perceive a brand as a trend that offers them dependability and helps them to “choose the right thing”.
TV and Youth Product Branding
A new study, exploring trends among tech-savvy 12- to 24-year-olds in the U.K., U.S., Germany, India and Japan, reveals that TV is still the most effective medium for marketers targeting young people. This global survey reports that 1 in 4 people claim they first see or hear of brands or products through TV advertisement, and [...]
