Survey
About Half the Youth Surf the Net using Mobile Phone
Silicon India article title “57 percent of Indian youth surf internet on mobile” points to a survey conducted by InMobi, about 57 percent youngsters in India surf the internet on their mobile phones, and close to one-third of the respondents get engage in the advertisements.
What Google’s Orkut tells about Gen-YRI
Google did the survey that looks at how people are using Orkut communities to forge bonds, to express themselves, to come together around causes and topics that excite them or simply to share their creative pursuits with a wider audience.
Gen-YRI aspires to be a global citizen
Study overseas, acquiring new skills, and travel have emerged as the most sought after career attributes for urban Indian students, says the study done by TCS. Nearly one out of 10 people on the planet are under 25 years old and living in India. Hence, what this Gen YRI does, thinks and aspires for, gives insights to all those who aim to engage them.
India 14th largest Advt. market
According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.
Music Breathes in Indian Youth
Article published at WebWire reveals a survey that music is particularly close to the hearts and minds of the young in India. Indian youth scored 83% the highest percentage in South Asia compared to Philippines (80%), Vietnam (77%), China (69%) and Indonesia (65%).
