Magazine that has the pulse on Gen YRI (Young, Restless Indians)
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87 % Indian youth make researched purchase
A Beta Life Youth, a new study exploring the trends amongst the tech-savvy youth, shows that unlike Europe, where the youth associate a brand with a mere label or logo, the Indian youth perceive a brand as a trend that offers them dependability and helps them to “choose the right thing”.
TV and Youth Product Branding
A new study, exploring trends among tech-savvy 12- to 24-year-olds in the U.K., U.S., Germany, India and Japan, reveals that TV is still the most effective medium for marketers targeting young people. This global survey reports that 1 in 4 people claim they first see or hear of brands or products through TV advertisement, and [...]
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