TV
‘Y Not’ – Voice of the Next Generation
CNN-IBN, India’s No.1 English News Channel presents ‘Y Not’ – a show that will strive to motivate and provide a forum to young India to question and discuss the issues that matter to them. ‘Y Not’ will be the platform for the youth to voice their opinions through debates on current issues like moral policing, [...]
India 14th largest Advt. market
According to Hindu Business Line article titled “Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia ” Indian advertising spends are to grow at 7.7 per cent in a year. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest advertising market, according to ZenithOptimedia.
Young MPs face to face with Young Indians
CNN IBN has hosted the program called ‘Youngisthan’ where they invited the young MPs to face questions from young individuals. The MPs had to tackle very tough questioning by the youth. Click on Continue Reading to watch the video.
TV and Youth Product Branding
A new study, exploring trends among tech-savvy 12- to 24-year-olds in the U.K., U.S., Germany, India and Japan, reveals that TV is still the most effective medium for marketers targeting young people. This global survey reports that 1 in 4 people claim they first see or hear of brands or products through TV advertisement, and [...]
‘One Billion Voters’ campaign
Janagraha, a non-profit organization based in Bangalore has teamed up with several companies to launch a campaign called ‘One Billion Voters’. Goal it to mobilize and persuade India’s politically apathetic middle-class youth to vote in 2009’s month-long general elections. In 2004, the last general election, national turnout was 58 per cent, but in urban areas [...]
