A new study, exploring trends among tech-savvy 12- to 24-year-olds in the U.K., U.S., Germany, India and Japan, reveals that TV is still the most effective medium for marketers targeting young people.  This global survey reports that 1 in 4 people claim they first see or hear of brands or products through TV advertisement, and 6 in 10 claim that TV advertising plays a role in their brand decisions. Survey also found that 88% of youth in India had a favorite channel that they always tune to (as opposed to 80 percent in U.S., 73 percent in the U.K., 70 percent in Germany)
TV is also driving young people online to find out more information about brands they have been exposed to.  Majority of youth agree that blogs, review sites and social networking sites are increasingly important in affecting brand decisions. Read more about it at WorldScreen.com